Giftback

Category Talent Management
Client Giftback
Start Date June 2019
Handover October 2022

The task

In May of 2019 we were tasked with handling the worldwide management of Giftback (excl. China) and lay out the entire marketing approach/strategy for specific deliverables within a 3-year timeframe.

We were also tasked with expanding Giftback’s music catalogue, building valuable bond and friendships with renowned artists across the globe, promoters and other industry professionals.

+ Brand Development
+ Building Release Catalogue
+ Record Label & A&R
+ Creative Strategy

The results

We achieved multiple releases on renowned music labels such as Revealed Recordings. Global brand awareness of the Giftback brand was significantly increased, and relations with A-List artists were also strengthened.